{"id":4003,"date":"2020-09-01T03:30:54","date_gmt":"2020-09-01T08:30:54","guid":{"rendered":"https:\/\/andreajoywenburg.com\/?p=4003"},"modified":"2020-09-03T10:29:14","modified_gmt":"2020-09-03T15:29:14","slug":"greatest-hits-episode-100-the-elements-of-a-voice-of-influence","status":"publish","type":"post","link":"https:\/\/andreajoywenburg.com\/greatest-hits-episode-100-the-elements-of-a-voice-of-influence\/","title":{"rendered":"Greatest Hits: Episode 100 &#8211; The Elements of a Voice of Influence\u00ae"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" class=\"alignnone  wp-image-4007\" src=\"https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2020\/08\/2.jpg?resize=760%2C427&#038;ssl=1\" alt=\"Voice of Influence Podcast Andrea Joy Wenburg\" width=\"760\" height=\"427\" srcset=\"https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2020\/08\/2.jpg?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2020\/08\/2.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2020\/08\/2.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2020\/08\/2.jpg?resize=760%2C428&amp;ssl=1 760w, https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2020\/08\/2.jpg?resize=518%2C291&amp;ssl=1 518w, https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2020\/08\/2.jpg?resize=82%2C46&amp;ssl=1 82w, https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2020\/08\/2.jpg?resize=600%2C338&amp;ssl=1 600w\" sizes=\"auto, (max-width: 760px) 100vw, 760px\" \/><\/p>\n<p>In this special episode, we&#8217;re taking a look back at episode 100 of the Voice of Influence\u00ae podcast! Our team is thrilled with where we&#8217;ve been and we&#8217;re excited for where we&#8217;re going with the show in the years to come!<\/p>\n<p>In today&#8217;s show, I share the ways the podcast has shifted and what has remained the same since the beginning. Then I discuss one of our biggest ah-ha&#8217;s from interviewing guests, the six elements of a Voice of Influence, so you can utilize the framework for yourself.<\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-3311\" src=\"https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2019\/07\/VoI-Elements-Diagram-4.jpg?resize=619%2C348\" alt=\"\" width=\"619\" height=\"348\" srcset=\"https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2019\/07\/VoI-Elements-Diagram-4.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2019\/07\/VoI-Elements-Diagram-4.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2019\/07\/VoI-Elements-Diagram-4.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2019\/07\/VoI-Elements-Diagram-4.jpg?resize=760%2C428&amp;ssl=1 760w, https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2019\/07\/VoI-Elements-Diagram-4.jpg?resize=518%2C291&amp;ssl=1 518w, https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2019\/07\/VoI-Elements-Diagram-4.jpg?resize=82%2C46&amp;ssl=1 82w, https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2019\/07\/VoI-Elements-Diagram-4.jpg?resize=600%2C338&amp;ssl=1 600w, https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2019\/07\/VoI-Elements-Diagram-4.jpg?w=1920&amp;ssl=1 1920w, https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2019\/07\/VoI-Elements-Diagram-4.jpg?w=1520 1520w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><\/p>\n<p>To get you started, here are a few examples of episodes where we address each of the six elements:<\/p>\n<p>Your Purpose (or Passion)<\/p>\n<ul>\n<li><a href=\"http:\/\/andreajoywenburg.com\/discover-your-design-and-lead-with-purpose\/\">Episode 32: Discover Your Design and Lead with Purpose with Anthony Marchese<\/a><\/li>\n<li><a href=\"http:\/\/andreajoywenburg.com\/using-curiosity-to-create-passion-with-john-lee-dumas\/\">Episode 43: Using Purpose to Create Passion with John Lee Dumas<\/a><\/li>\n<li><a href=\"http:\/\/andreajoywenburg.com\/how-to-find-your-purpose-and-make-it-happen-with-kim-gravel\/\">Episode 78: How to Find Your Purpose and Make it Happen with Kim Gravel<\/a><\/li>\n<\/ul>\n<p>Your Style<\/p>\n<ul>\n<li><a href=\"http:\/\/andreajoywenburg.com\/discover-the-language-of-your-authentic-voice-with-finka-jerkovic\/\">Episode 2: Discover the Language of Your Authentic Voice with Finka Jerkovic<\/a><\/li>\n<li><a href=\"http:\/\/andreajoywenburg.com\/how-to-dress-your-identity-message\/\">Episode 11: How To Dress Your Identity and Message with Toi Sweeney<\/a><\/li>\n<li><a href=\"http:\/\/andreajoywenburg.com\/it-isnt-bragging\/\">Episode 92: It Isn&#8217;t Bragging<\/a><\/li>\n<\/ul>\n<p>Your Message<\/p>\n<ul>\n<li><a href=\"http:\/\/andreajoywenburg.com\/how-to-take-the-pressure-off-high-stakes-conversations\/\">Episode 90: How to Take the Pressure Off of High Stakes Conversations<\/a><\/li>\n<li><a href=\"http:\/\/andreajoywenburg.com\/how-to-make-keep-your-message-relevant-with-joe-calloway\/\">Episode 58: How to Make and Keep Your Message Relevant with Joe Calloway<\/a><\/li>\n<\/ul>\n<p>Your Offering<\/p>\n<ul>\n<li><a href=\"http:\/\/andreajoywenburg.com\/creating-a-business-that-frees-people-pacha-soap\/\">Episode 18: Creating a Business that Frees People with Andrew &amp; Abi Vrbas of Pacha Soap<\/a><\/li>\n<li><a href=\"http:\/\/andreajoywenburg.com\/how-to-integrate-work-and-life-as-a-visionary-creative\/\">Episode 27: How to Integrate Work and Life as a Visionary Creative with Jeff Goins<\/a><\/li>\n<li><a href=\"http:\/\/andreajoywenburg.com\/bringing-hope-to-the-hopeless-around-the-globe\/\">Episode 22: Bringing Hope to the Hopeless Around the Globe with John Cotton Richmond<\/a><\/li>\n<\/ul>\n<p>Your Strategy<\/p>\n<ul>\n<li><a href=\"http:\/\/andreajoywenburg.com\/help-your-workforce-become-ambassadors-for-your-brand\/\">Episode 89: Help Your Workforce Become Ambassadors for Your Brand<\/a><\/li>\n<li><a href=\"http:\/\/andreajoywenburg.com\/how-to-build-a-culture-of-respect-with-kristie-rogers\/\">Episode 80: How to Build a Culture of Respect with Kristie Rogers<\/a><\/li>\n<li><a href=\"http:\/\/andreajoywenburg.com\/how-technology-can-influence-your-personal-brand-with-stephanie-humphrey\/\">Episode 38: How Technology Can Influence Your Personal Brand with Stephanie Humphrey<\/a><\/li>\n<\/ul>\n<p>Your Community<\/p>\n<ul>\n<li><a href=\"http:\/\/andreajoywenburg.com\/how-to-find-people-who-will-challenge-you-to-be-your-best\/\">Episode 21: How to Find People Who Will Challenge You To Be Your Best with Laurie Hock<\/a><\/li>\n<li><a href=\"http:\/\/andreajoywenburg.com\/how-to-discern-your-calling-without-feeling-pressure-with-andrea-joy-wenburg\/\">Episode 67: How to Discern Your Calling Without Feeling Pressure<\/a><\/li>\n<li><a href=\"http:\/\/andreajoywenburg.com\/how-to-build-a-fun-feedback-culture\/\">Episode 94: How to Build a Fun Feedback Culture<\/a><\/li>\n<\/ul>\n<p>Other Resources<\/p>\n<ul>\n<li>The Deep Impact Method Mini-Course<img data-recalc-dims=\"1\" decoding=\"async\" loading=\"lazy\" class=\"alignleft  wp-image-2327\" src=\"https:\/\/i0.wp.com\/voiceofinfluence.net\/wp-content\/uploads\/2020\/08\/Develop-Your-Voice-7.png?resize=226%2C128&#038;ssl=1\" alt=\"\" width=\"226\" height=\"128\" \/><br \/>\n<h2>Give great, effective feedback!<\/h2>\n<p>This show is brought to you by the Deep Impact Method free course. Handle problems and present changes with care and influence.\u00a0<a href=\"https:\/\/andreajoywenburg.lpages.co\/deep-impact-method-registration\">Register for the free 30 minute course here.<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Play here (the red triangle below), on<span style=\"color: #800000;\"> <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/voiceofinfluences-podcast\/id1223799516\">iTunes<\/a>, <a href=\"http:\/\/www.stitcher.com\/s?fid=135618&amp;refid=stpr\">Stitcher<\/a> or <a href=\"https:\/\/tunein.com\/radio\/Voice-of-Influence-Personal-Branding-p1009849\/\">TuneIn Radio<\/a> <\/span>(Amazon Alexa) or wherever you listen to podcasts.<\/h2>\n<p><iframe loading=\"lazy\" style=\"border: none;\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/15819032\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/ad2c30\/\" width=\"100%\" height=\"90\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>Transcript<\/h2>\n<p>Hey, hey!\u00a0 It\u2019s Andrea and you are listening to Episode 100 of the Voice of Influence podcast.<\/p>\n<p><em>Your voice matters, but you can make it matter more through our in-depth conversations with leaders and experts.\u00a0 You\u2019ll learn what it takes to move your audience with your message at home, work, and in the world.\u00a0 It\u2019s compelling communication strategy brought to you by your host, Author, Speaker, and Strategist, Andrea Joy Wenburg.\u00a0 Welcome to Voice of Influence!<\/em><\/p>\n<p>Welcome, welcome!\u00a0 I am so glad that you\u2019re here with us today. \u00a0It\u2019s a kind of a day of celebration. \u00a0We\u2019ve made it to Episode 100, and it\u2019s been just over two years and about two or three months since we started the Voice of Influence podcast and we\u2019ve made it to Episode 100, so fun. \u00a0So, thank you so much for being here, for listening, and for engaging. \u00a0We appreciate it. \u00a0We value you and your voice, and we really believe that your voice matters.<\/p>\n<p>Over the course of the last couple of years, we have shifted, tried to figure out what exactly we\u2019re doing with the podcast. \u00a0I\u2019m typically not somebody who makes up her mind and just goes for it and sticks with the same exact thing the whole entire time. \u00a0Rather, we really believe in making iterations as we go.<\/p>\n<p>And so as we started the podcast, we were really focused on the personal brand and personal brand strategy, which is still really important to the work that we do with people and the people that we\u2019re hoping will listen to the podcast.\u00a0 So, we\u2019re talking about people who are really wanting to understand who they are and how they portray themselves to the world, how you are able to provide a presence that it will leave an impact, and that has remained the same.<\/p>\n<p>What has shifted over the course of the last couple of years, especially in the last year and a half or so is that we\u2019ve also added in this idea of service and leading teams and having a bigger impact on business in general. \u00a0But, really, it all comes back down to who you are as a person, what you believe about your voice, what you have been called to do, or feel a sense of purpose to do, finding meaning in your life and going after it.<\/p>\n<p>And I tell you what, when it really comes down to it, it\u2019s about putting yourself on the line for others, going that extra mile, being willing to sacrifice something of yourself in order to achieve something that is bigger, in order to put yourself in a position where you can have influence in a bigger way.\u00a0 And when we\u2019re talking about influence, we\u2019re talking about influence that is ethical, influence that is not manipulative, but that helps other people to find their path that helps other people to make good decisions.<\/p>\n<p>Sometimes that really looks like bringing clarity and helping people to see the big picture. \u00a0Sometimes that means giving advice, sometimes it could be providing an experience. \u00a0There are all kinds of ways that we can have influence and make a difference with who you are with your expertise, with what you have to provide.<\/p>\n<p>But when it comes down to it, like I said before, it costs something. \u00a0It costs the person, you.\u00a0 It costs you something to offer it because there are things at stake.\u00a0 There are often things at stake.\u00a0 There are things like relationships at stake. \u00a0There are things like your ego at stake.\u00a0 I mean the idea of failing in front of other people, gosh, you know when you\u2019re voice of influence when you\u2019re putting yourself out there and you\u2019re going for it and offering who you are to others.\u00a0 Very often you\u2019ll fail. \u00a0You will be rejected by others and it\u2019s just part of life. \u00a0It\u2019s part of what it means to lead and to be a leader, to be a voice of influence.<\/p>\n<p>And so, I just want to say thank you first of all, for being a voice of influence. \u00a0Thank you for being willing to put yourself on the line for your cause for other people, to love other people really well.\u00a0 I know that that comes at a cost to you personally and I just want to thank you for your courage and for taking risks. \u00a0And I hope that somehow along the way we have been able to provide for you a companion, perhaps a little bit of guidance on this journey of finding and owning and using your voice of influence.<\/p>\n<p>Well, today we\u2019re going to talk a little bit more in depth about what we consider to be a voice of influence here at our company. \u00a0We have a number of models, of frameworks, things like this. \u00a0This is one thing that I have found over the course of the last few years that I\u2019m actually really good at. \u00a0And that is to help bring order to chaos, so, where there are lots of ideas or we\u2019re trying to figure out how to solve a problem.\u00a0 I love to help companies; individuals bring order to that process.<\/p>\n<p>So, for example we the model of engagement, the <strong>A2 <\/strong>Model of Engagement and sometimes I call it A2, I don\u2019t know.\u00a0 I haven\u2019t nailed that one down yet, but an A2 model of engagement, which is about how do you find context and understand where people are at in terms of engagement.\u00a0And we do that in the context of agency and agreement, and I would love to explain that to you sometime if you want it, but it\u2019s pretty darn hard to do that over a podcast episode.<\/p>\n<p>So, send me an email if you\u2019re interested in learning more about the A2 Model of Engagement and how I talk about that in keynotes and in breakout sessions or training sessions. \u00a0I\u2019d love to visit with you about that. \u00a0You can send me an email at andrea@voiceofinfluence.net, and I\u2019d be happy to schedule that with you.<\/p>\n<p>But today, we\u2019re going to talk about the Voice of Influence elements. \u00a0These are six things that over the course of the past few years as we\u2019ve been putting together our thought leadership around voice of influence, these are the elements that we believe are absolutely necessary to dive into, understand, and get a grasp of for yourself when you\u2019re wanting to be a voice of influence.<\/p>\n<p>And as we are moving forward on the podcast, we want you to know that the way that we are structuring the podcast and the conversations that we\u2019re having, the things, the insights that we share, the stories that we share are going to have to do with these six categories, these Six Elements of your Voice of Influence.\u00a0And that\u2019s how they fit together. \u00a0This is how it all fits together. \u00a0And it all also, as I mentioned previously, fits together under this idea of influence and service.<\/p>\n<p>So, whether that\u2019d be customer service or serving as a leader, we are serving other people and offering our voice of influence. \u00a0And so, in that process then these things all relate to all of those kinds of interactions.<\/p>\n<h2>Your Purpose<\/h2>\n<p>So let\u2019s talk about these six elements. \u00a0We\u2019re going to dive in. \u00a0The first one is your PURPOSE.\u00a0 Your purpose could also be called your passion, but this is really about why you care. \u00a0It is so fundamental and important to have a sense of purpose, to give you meaning, to give you a reason to, you know, go that extra mile to get over that hump, to walk through the fire that you\u2019re going to walk through in order to really offer what you have to offer well.\u00a0 Having that sense of purpose and knowing why you care is incredibly important.<\/p>\n<p>We\u2019ve talked about this in a number of episodes. \u00a0I am going to a link in our show notes. \u00a0We will link to different episodes that have tackled some of these elements so that you can easily go back and see where we\u2019ve already covered some of these things. \u00a0For now, just know that purpose is about why you care.\u00a0 You need to know your purpose and have a purpose.\u00a0 Whether it\u2019d be something that you feel like is your own purpose and calling and that sort of thing, or if it\u2019s something that you can align yourself to.<\/p>\n<p>A lot of times when we\u2019re working in a company, for a company, their purpose, the company\u2019s purpose may not be exactly what our purpose is or what your passion, where your passion lies and that sort of thing. \u00a0But as long as it aligns with your purpose, as long as it fits together with what you care about, then you can still harness the power that comes with having a purpose and be able to utilize that.\u00a0 So, the first category then is having a purpose.<\/p>\n<p>Now, the Purpose at Voice of Influence is to help connect people\u2019s gifts and expertise with the need in the world.\u00a0 So, people and companies helping them connect what they have to offer with the need that is in the world. \u00a0That is something that drives us so that is incredibly important when it comes to what we do and why we care. \u00a0We see the need in the world. \u00a0We see your gifts, your talents, your expertise, and we\u2019re saying, \u201cLet\u2019s figure out how to connect that.\u201d \u00a0\u201cI do not like dizzy thing go unconnected.\u201d \u00a0So, we love to help make those connections with folks, so your purpose.<\/p>\n<h2>Your Style<\/h2>\n<p>And then your STYLE is the second element. \u00a0This is about how you show up. \u00a0What is the way that you do this? \u00a0How do you show up? \u00a0It\u2019s kind of your personality. \u00a0Sometimes it has to do with your gifting, but certainly, the way that you show up in your personality. \u00a0The thing that we find that is so important about style is that folks often feel like they shouldn\u2019t be the way that they are, or they don\u2019t want to fully own who they are inside and then it doesn\u2019t show up on the outside.\u00a0 And it just really depends on the person, OK?<\/p>\n<p>So, there\u2019s a spectrum of different ways that we handle this, but let\u2019s say on one side of the spectrum, there are people who want to be chameleons and sort of fit in with everybody else because we\u2019re afraid of standing out. \u00a0We\u2019re afraid of looking like we want to have attention, that sort of thing. \u00a0But maybe we do want attention or maybe we don\u2019t want attention, but we need to receive attention in order to get a message out.<\/p>\n<p>So, style and how we show up then for that person could mean owning who they are and showing up in a bigger way.\u00a0 For somebody else, on maybe the other side of the spectrum, it could be that they are so out there and they beat everybody to the punch. \u00a0They are bigger than life and almost to the point where they\u2019re covering up.\u00a0 On the outside, they\u2019re so big and flamboyant or extreme on the outside that they\u2019re covering up something very, very intimately fragile on the inside.\u00a0 And that fragileness on the inside then doesn\u2019t have a chance to come out because it\u2019s being covered up by a show.<\/p>\n<p>Now, there are all kinds of people in between or perhaps on even further in different directions; who knows. \u00a0But how you show up authentically as yourself and knowing who you are being that person with others and then also at the same time being able to communicate and meet people where they are. \u00a0This is an interesting delicate kind of a balance.<\/p>\n<p>It really comes down to being authentic. \u00a0It comes down to knowing who you are, being that person with others and caring about them enough that you don\u2019t have to be you.\u00a0 You know that you can make adjustments in order to meet somebody where they are.\u00a0 So, the person who is naturally maybe loud, let\u2019s say, like I\u2019m naturally more of a sharer, there are times when I have to be quiet in order to meet somebody where they are, because they\u2019re not going to share as much if I just start sharing.<\/p>\n<p>So, there is this interesting balance that we have to kind of consider when it comes to being authentic, owning our voice, but at the same time doing it for the sake of others means being authentic to ourselves while at the same time meeting them where they\u2019re at.\u00a0 And that can be difficult but it is achievable. \u00a0You can do that.<\/p>\n<p>And what I found with my own personal style is that I do tend to be dramatic. \u00a0I tend to be deep and intense. \u00a0I talk about all these things in my book UNFROZEN: Stop Holding Back and Release the Real You.\u00a0I really went through a lot of struggle in my own life to figure out what was real about all of that and what wasn\u2019t real or wasn\u2019t me.<\/p>\n<p>What I found is that when I\u2019m feeling tension inside, when I\u2019m feeling fear inside, when I\u2019m feeling shame internally and that is unresolved inside of me, then I\u2019m going to end up showing up as something that I\u2019m not.\u00a0 I\u2019m going to show up in a way that is more self-protective. \u00a0That is more about me taking care of me and my ego than it is about loving others and serving them.<\/p>\n<p>When it comes to our style, Voice of Influence, one of the ways that we know that we\u2019re in-step with who we are in our style and how we\u2019re showing up is if we\u2019re not feeling that tension, if we are feeling free to be able to offer and love well.\u00a0 So that\u2019s something that you can consider for yourself, your style, if you\u2019re feeling that tension.<\/p>\n<p>If you\u2019re feeling resentment and anger and sometimes righteous anger is legitimate and you should consider that as something that maybe is more of a passion or a purpose.\u00a0 But when it\u2019s indignation, when it\u2019s, \u201cUh, I cannot believe they would do that,\u201d that sort of thing. \u00a0Look, these are things that indicate that you are not totally resolved inside to be able to show up in a way that is true to who you really are and what you really want, which is to serve others well, to love them well, and to fulfill your purpose.<\/p>\n<h2>Your Message<\/h2>\n<p>And so this is <em>Purpose<\/em>, why you care; <em>Style<\/em>, how you show up.\u00a0 And then MESSAGE, these are the words that you say.\u00a0 Words that you say and how you show up are both part of your message truly. \u00a0But when it comes down to it, you actually need real words to be able to say, \u201cYou need to know what exactly you\u2019re trying to communicate.\u201d \u00a0\u201cYou need to know what your core message is.\u201d \u00a0It\u2019s one of the first things that we started doing at the Voice of Influence was to help people find their core message and get clear on the fact that you have to have a tiny message at the top, something that is specific and helpful to somebody else in order to be able to bring a bigger message behind it.<\/p>\n<p>And so I call that the arrowhead alignment of a message, and we have talked about that some on the podcast. \u00a0So, I will make sure to link to an episode in the show notes on that one. \u00a0It\u2019s about being really clear on what you\u2019re going to say about your message, you know, what is it that you\u2019re actually going to say? \u00a0One of the hardest things I think for people who tend to be more creative or passionate is that they might have a lot of different ideas, a lot of different things that they care about.\u00a0 And it\u2019s hard to narrow it down. \u00a0It\u2019s hard to get more clear. \u00a0But if you\u2019re wanting to come across as clear, you\u2019re going to have to get clear for yourself.<\/p>\n<p>And so, finding those words that you say are super important and the core message of Voice of Influence is when you align your voice or what you do and what you say with who you are, you will have more connected relationships and a bigger impact in the world. \u00a0That is the core of what we\u2019re saying. \u00a0We are very clear on the fact that we want to help people get to that point where they can align what they do and what they say with who they are because that is where they\u2019re going to find their voice of influence.<\/p>\n<p>We also have other messages and you should have other messages that you\u2019re really wanting to convey that you, you know, feel like are really important to you.\u00a0 And we\u2019re going to talk about having an anthem or a real clear set of values in Episode 102, so I\u2019ll be working out for that one. \u00a0We\u2019re going to be talking about what it means to have additional messages that are core to who you are and what you\u2019re bringing as a team or what you\u2019re bringing as an individual. \u00a0So we\u2019ve talked about your <em>Purpose<\/em>, which is why you care; your <em>Style<\/em>, which is how you show up; your <em>Message<\/em>, which are the words that you say. \u00a0So we\u2019re halfway done.<\/p>\n<h2>Your Offering<\/h2>\n<p>We\u2019ve gotten down your OFFERING, what you can do to help.\u00a0 All of these things, words are just words. \u00a0If you do not have something to offer, if you are not actually doing something for others, if you\u2019re not putting out something that others can actually, you know, use or listen to or if you\u2019re not serving them in some way, if there is no offering, then it makes it really hard to communicate a message.<\/p>\n<p>A message in and of itself is nothing until you actually put it into some sort of creative contribution that you\u2019re making to the world. \u00a0And so the question then becomes, what is your offering? \u00a0What can you do to actually help?\u00a0 With Voice of Influence, our offerings have to do with training and coaching and strategy and these sorts of things. \u00a0And so we have a number of different offerings including the Voice of Influence Academy that allows us to draw from different teachings and different trainings that we have in order to create custom programs for our clients.<\/p>\n<p>The Voice of Influence Academy is one of our offerings, but so is coaching and so as group coaching and the Fascinate Assessment and a number of different things that are aligned with our message and our style and our purpose. \u00a0And we want to encourage you to find an offering that aligns with who you are.\u00a0And with offering, it may mean that you have to say no to other things in order to be able to do the thing that you really should be doing, that you really feel called to do.<\/p>\n<p>While many of us have many opportunities to say yes to this committee and that nonprofit and this one and that and, \u201cOh my goodness, there are so many opportunities to serve in the world.\u201d\u00a0 And if you haven&#8217;t found those, if you haven\u2019t found opportunities to serve or places that you can offer your gifts, even aside from your work, then I would encourage you to open up your mind to the possibility that there are a lot of opportunities out there and that you have to just go out and start to explore those and see them for yourself.<\/p>\n<p>But because you have a specific voice of influence, you\u2019re not just doing everything.\u00a0 Instead, you\u2019re going to need to narrow it in a little bit and make some decisions on what is going to be most in line with who you are with your purpose, your style, and your message. \u00a0OK, so now let\u2019s figure out what you want to offer.<\/p>\n<h2>Your Strategy<\/h2>\n<p>Then the fifth element is STRATEGY. \u00a0This is about how you share your offering. \u00a0Now, in some situations it just means getting a job. \u00a0It just means getting the right job. \u00a0But really it doesn\u2019t just mean, \u201cOK, now I\u2019m on this committee,\u201d or \u201cNow, I have this job and now I\u2019m just going to play this role, this is my strategy.\u201d \u00a0But instead when you consider your purpose, your style, your message and your offering, what is the best way forward? \u00a0What are some things that you want to do that will help you to share your offering better?<\/p>\n<p>So, one of our strategies at Voice of Influence is to have a podcast. \u00a0So we\u2019re going to have a podcast, we are going to get our message out there. \u00a0It\u2019s going to give us an opportunity to connect with guests, to connect with listeners, to potentially help them to see a lot of these things for themselves. \u00a0And maybe there are a few people in the mix who are going to eventually want to work with us as a company as well. \u00a0So this is part of our strategy.<\/p>\n<p>Other pieces of our strategy have to do with going out and speaking. \u00a0I\u2019m doing a lot of speaking and going to conferences and getting in front of audiences who could potentially use what we have to offer, not just anywhere but places and getting in front of the audiences that actually need what we have to offer. \u00a0This is not about feeding my ego and getting me in front of big audiences just to get me in front of big audiences.\u00a0 This is even tackling or going for smaller audiences of people who actually do need what we have to offer. \u00a0Then we are kind of more quickly getting to the path that we\u2019re trying to get down, you know, moving down our path.<\/p>\n<p>So for you, what choices do you want to make about your strategy that don\u2019t have to do with your ego, but do have to do with what is the best path forward? \u00a0What\u2019s going to turn the needle the most? \u00a0My husband is the one that\u2019s kind of always talked about this with me, \u201cThat doesn\u2019t turn the needle for us, Andrea. \u00a0So, it\u2019s not worth doing it.\u201d<\/p>\n<p>And as I started our business and we\u2019ve kept going, I started to realize what exactly he\u2019s talking about because there are times when I have great ideas, I have lots of ideas, but what is going to actually turn the needle on our purpose and getting us closer to the goals that we have, the vision that we have, what is actually going to turn the needle?\u00a0 And that\u2019s what you need to be thinking about when you\u2019re thinking about your strategy.<\/p>\n<h2>Your Community<\/h2>\n<p>OK, and then your COMMUNITY. \u00a0This is the last piece. \u00a0This is about who you serve, not about who you\u2019re leading, not about you being in charge of people. \u00a0This is about who you\u2019re serving and you\u2019re going to serve people in different ways. \u00a0There are different people in your life who need different things from you and who you want to serve in different ways. \u00a0Maybe this friend of yours, for example, maybe they are a great friend you love having fun with them, but you\u2019re not going to talk to them about deep things inside of your heart because they\u2019re not the kind of person that really likes to talk about that stuff.\u00a0 And they\u2019ve shown you that that\u2019s not something they can handle, so OK, no problem. \u00a0I will reserve that sharing these really deeper things for another situation or just, you know, share minimally.<\/p>\n<p>So, with your community, you\u2019re not just saying, who am I targeting? \u00a0That is part of it. \u00a0You know, who is this? \u00a0Who is the person who needs what I have to offer? \u00a0This is an important question to ask, not just who needs it, because a lot of times you could say, the whole world needs what I have to offer, which of course I feel that way about Voice of Influence, everybody needs to know how to have a voice of influence, right? \u00a0But that\u2019s not the only criteria. \u00a0Here, we\u2019re also talking about who is it that not only needs what you have to offer but is open to it and wanting it, and looking for it. \u00a0Maybe they have a pain point inside that is driving them to look for an answer and you have that answer.<\/p>\n<p>You need to know who those people are and what those pain points are. \u00a0How can you help them to see that you actually do have what they need?\u00a0 And as I mentioned at the beginning, one of our great purposes at Voice of Influence is really about connecting people\u2019s gifts and expertise with the need in the world. \u00a0Well, that is a lot of this community piece. \u00a0Who is it that we are here to serve and what is it that they need from us? \u00a0Why are they looking for what we have to offer?<\/p>\n<p>For us, for Voice of Influence, we know that there are customer service teams, for example, who want to have influence or who might be feeling like they don\u2019t have influence, that they are just there to answer questions.\u00a0 They\u2019re just there to clean up the mess. \u00a0But really, we\u2019re missing out on such an opportunity to serve and to draw in our customers and build customer loyalty if we\u2019re not helping our customer service teams to really have a voice of influence.<\/p>\n<p>Because if they know what their purpose is, they show up with their style and their message and the offering of the company and they know the strategy and they understand the customer who they\u2019re serving, then they can come to their job with a sense of purpose and they\u2019re going to go the extra mile. \u00a0They\u2019re going to do what they can to help. \u00a0And all of that is going to lead to building customer loyalty. \u00a0That human element that you really can\u2019t control, it\u2019s something you can only release.<\/p>\n<p>And so, this is something that we know that customer service teams that are really looking forward to build customer loyalty, those are the ones that we can really serve.\u00a0 We can serve them, and so those are the audiences we\u2019re trying to get in front of and that sort of thing.\u00a0 But at the same time, we also know that there are leaders and executives who want to lead well, who want to do a better job of getting buy-in from their teams. \u00a0These are also things that we do at Voice of Influence, and so those are also people that we recognize we serve.<\/p>\n<p>So, my question for you is who do you serve? \u00a0Who is it that needs what you have to offer? \u00a0This is your community and then the people that aren\u2019t open to what you have to offer, they need something else from you and that\u2019s OK. \u00a0You don\u2019t have to be all things to all people and you don\u2019t have to try to knock down every door to make sure that everybody gets what you have to offer. \u00a0That\u2019s OK, you don\u2019t need that. \u00a0Instead, what you need is you need to go through the open doors.\u00a0 You need to look for the open doors.<\/p>\n<p>Sometimes you got to knock, but very rarely should you ever knock down a door just to get somebody to take what you have to offer. \u00a0These are the elements, the six elements of having a voice of influence. \u00a0These are the things that we build into, the things that we address, the things that we help other people to cultivate either individually or in their teams. \u00a0And what we want to provide for you here on the podcast, we want to give you the resources to be able to think through these elements for yourself.<\/p>\n<p>When you get pretty clear on these things, then you\u2019re going to show up in a way that has more purposeful that does have a clear message with, you know, more confidence for who you\u2019re here to help and serve or work with or collaborate with or what you\u2019re here to truly accomplish.\u00a0And so that is what we have created for you moving forward. \u00a0We want to offer you podcast episodes that are going to address these elements. \u00a0And really most of the ones that we\u2019ve already done in the past do address these elements in some way.<\/p>\n<p>And so the question for you is what are you doing right now? \u00a0How is this helping you to grow as a voice of influence in your <em>purpose<\/em>, your <em>style<\/em>, your <em>message<\/em>, your <em>offering<\/em>, your <em>strategy<\/em>, or your <em>community<\/em>? \u00a0I just want to thank you for listening. \u00a0I want you to thank you for being here. \u00a0It is an honor, a deep honor that you would listen to what we have to say here, and I counted a privilege. \u00a0I counted a huge responsibility to be serving you in this way and I hope that it\u2019s been helpful.<\/p>\n<p><strong>If you have listened to over let\u2019s say five podcast episodes, would you consider going to your podcast player wherever you listen to podcasts and leave us a review, particularly on Apple podcast.\u00a0<\/strong> That would be so helpful for us as Voice of Influence, the podcast and for helping other people to find the podcast. \u00a0I\u2019ve not asked for reviews very often and I know I probably should do that more, but I thought, \u201cWell, you know what, it\u2019s episode 100, let\u2019s go ahead and ask you to leave a review.\u201d<\/p>\n<p>So if you have listened to over five episodes, would you go and find your podcast player and leave us a review. \u00a0We\u2019d so appreciate it and we will read them. \u00a0We will take a look and see what you have to say and you can always email us also at andrea@voiceofinfluence.net. I would love to hear from you, especially if something that we\u2019ve shared with you here on the podcast has made a difference, we\u2019d love to hear about it.<\/p>\n<p>It\u2019s so fun to hear from you and to hear the things that you\u2019re doing in your community, in your place of business, in your families because of what you\u2019ve listened to here and what you\u2019ve heard and, and how you\u2019re applying it. \u00a0And so that\u2019s what it\u2019s all about. \u00a0It\u2019s about making a difference. \u00a0And so we wish that for you. \u00a0Go and leave that review on the podcast player that you listened to. \u00a0Take these six elements and make your voice matter more.<\/p>\n<p>I know that that comes at a cost to you personally, and I just want to thank you for your courage and for taking risks.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this special episode, we&#8217;re taking a look back at episode 100 of the Voice of Influence\u00ae podcast! Our team is thrilled with where we&#8217;ve been and we&#8217;re excited for where we&#8217;re going with the show in the years to come! In today&#8217;s show, I share the ways the podcast has shifted and what has [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[276],"tags":[453,269,270],"class_list":["post-4003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast","tag-andrea-joy-wenburg","tag-podcast","tag-voice-of-influence"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/andreajoywenburg.com\/wp-content\/uploads\/2020\/08\/2.jpg?fit=960%2C540&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6jZPB-12z","_links":{"self":[{"href":"https:\/\/andreajoywenburg.com\/wp-json\/wp\/v2\/posts\/4003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/andreajoywenburg.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/andreajoywenburg.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/andreajoywenburg.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/andreajoywenburg.com\/wp-json\/wp\/v2\/comments?post=4003"}],"version-history":[{"count":3,"href":"https:\/\/andreajoywenburg.com\/wp-json\/wp\/v2\/posts\/4003\/revisions"}],"predecessor-version":[{"id":4012,"href":"https:\/\/andreajoywenburg.com\/wp-json\/wp\/v2\/posts\/4003\/revisions\/4012"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/andreajoywenburg.com\/wp-json\/wp\/v2\/media\/4007"}],"wp:attachment":[{"href":"https:\/\/andreajoywenburg.com\/wp-json\/wp\/v2\/media?parent=4003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/andreajoywenburg.com\/wp-json\/wp\/v2\/categories?post=4003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/andreajoywenburg.com\/wp-json\/wp\/v2\/tags?post=4003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}